Overview
El Makhzangi operates more than 35 fashion and footwear retail branches across Egypt. Rapid expansion created operational fragmentation across stores, warehouses, and finance. Disconnected systems and manual processes delayed reporting and limited visibility into business performance.
Tarabut implemented a unified Odoo ERP platform to centralize operations and create a scalable foundation for continued growth.
Challenge
Legacy systems operated independently across locations with no real-time data synchronization. Branch managers relied on manual expense reporting and spreadsheets. Financial consolidation took days, delaying decision-making at headquarters. Inventory management lacked visibility, creating stockouts and overstock situations. Promotions and discounts were difficult to coordinate across the network. Administrative overhead consumed significant resources through duplicated data entry and manual reconciliation.
Solution
We deployed Odoo ERP across all 35 branches using proven retail configurations. The system unified purchasing, inventory management, and point-of-sale operations into a single platform. Automated workflows captured branch expenses in real time and routed them for approval. Financial data synchronized daily to headquarters, eliminating manual consolidation. The HR module integrated attendance tracking and payroll automation. We implemented project management tools to control new branch openings and coordinate regional expansion. The phased rollout began with flagship locations, then expanded systematically to minimize disruption and ensure staff adoption.
Results
All 35 branches now operate on one integrated system with real-time visibility into sales, expenses, and inventory levels. Financial reporting cycles compressed from multiple days to overnight automation. Store managers access performance metrics instantly, enabling faster decision-making. Administrative overhead decreased significantly through eliminated manual processes. The unified platform created a scalable infrastructure supporting continuous expansion. Data accuracy improved across all transactions and reporting functions. Tarabut continues supporting El Makhzangi with eCommerce integration, field service management for regional supervisors, and advanced financial planning tools.
